Shaping Brand Perception Strategically through Social Listening
In the digital age, brand perception is shaped significantly by online conversations and social media interactions. Social listening has emerged as a powerful tool for businesses to strategically mold their brand image. Let’s delve into the impact and strategies of social listening in shaping brand perception.
Understanding the Power of Social Listening
Social listening involves monitoring online conversations to gain insights into what people are saying about a brand, industry, or relevant topics. It goes beyond tracking mentions and hashtags, delving into sentiment analysis and understanding the context of discussions. This real-time data